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A soap opera is an ongoing, episodic work of fiction, usually broadcast on television or radio. Programs described as soap operas have existed as an entertainment long enough for audiences to recognize them simply by the term soap. The name Soap opera refers to their origins as radio broadcasts in which various soap manufacturers such as Procter and Gamble, Colgate-Palmolive and Pepsodent were the show's sponsors.[1] The programs were broadcast in weekday daytime slots when mostly housewives would be available to listen, thus the shows were aimed at and consumed by a predominantly female audience.[1]